Abstract. The development of senior tourism requires in-depth knowledge of this market segment in order to support the definition of appropriate policies for the promotion and enhancement of this sector. Knowing in detail the interests and activities made available at the destination and ascertaining those that were carried out and the degree of tourists’ satisfaction with them are some of the purposes of this study comprising a thousand tourists who visited the Azores destination. Based on the sociodemographic characteristics of the visitors, motives for traveling, among others, the existence of different profiles of senior tourists was set. It appears that the profiles of tourists differ according to the thematic areas linked to the activities carried out. Knowledge of the interests and activities for this market segment will help public and private entities to make appropriate and attractive products and services available to senior tourists.
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